From redesign to market success: L’Instant Berni strengthens its presence with digiflex, adapa’s digital printing solution
In June 2025, French charcuterie specialist Berni launched the redesigned “L’Instant Berni” range on the French market. Formerly known as “Écofines”, the new line represents a key milestone in the brand’s modernisation strategy – elevating both its visual identity and its positioning at shelf.
The renewed range comprises 12 complementary products inspired by cured meat specialities from different regions of Europe. While each product highlights a distinct origin and character, the ambition was to create a visually coherent range with strong shelf impact and clear differentiation in a competitive retail environment.
To achieve this transformation, Berni partnered with adapa, using digiflex as the digital printing solution. Through digiflex Berni was able to bring its new design concept to life with vibrant colours, refined details and consistent print quality across the entire range. The flexibility of digital printing enabled precise execution of the upgraded visual identity, ensuring harmony between all 12 products while maintaining a premium appearance.
At the same time, the high-performance films and technical expertise behind digiflex ensured reliable processing on packaging lines, fully aligned with Berni’s industrial standards. The project demonstrates how combining creative ambition with production efficiency can create measurable impact in the market.
Jean-Noël Pourprix, Managing Director at Berni, says: “The redesign of the L’Instant Berni range represents an important step in the modernisation of our offer. The collaboration with digiflex enabled us to achieve a level of print quality and finishing fully aligned with our industrial standards. Their expertise was instrumental in the success of this project.”
From adapa’s perspective, the success of the project highlights the added value of digiflex as a specialised digital printing solution within the Group. “This collaboration with Berni illustrates how digiflex enables brands to modernise their identity while maintaining full industrial reliability. By combining digital flexibility with technical know-how, we were able to support a coherent, high-impact product range tailored to market expectations,” adds Antoine Delattre, Sales Manager at adapa.
Since its launch, the renewed L’Instant Berni range has successfully established its upgraded identity on the French market. The project underlines how strategic design, digital printing expertise and strong partnership can drive brand differentiation and create shared value – reinforcing the role of digiflex as a catalyst for innovation within flexible packaging.
About adapa Group
adapa Group is the European partner of choice for flexible packaging solutions.
Adapting to the evolving needs of customers in food, tobacco, home- & personal care and healthcare industries, adapa offers efficient solutions that are crafted to perform and designed to be circular. adapa’s expertise spans over decades, evolving from a group of family-owned businesses to a leading European supplier of flexible packaging. From extrusion to printing and converting, adapa’s knowledge runs deep. With highly experienced centres of excellence across Europe, adapa speaks their customers language – be it Dutch or cheese.
