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German Packaging Award 2025 – Max Wolfmaier to join as Jury once again
Max Wolfmaier, Head of Product and Corporate Sustainability at adapa, has once again been selected to join the jury of the German Packaging Award 2025, hosted by the Deutsches Verpackungsinstitut (dvi). Now in its 48th year, the award stands as a cornerstone in Europe, known for its independent, high-quality jury. The awards ceremony takes place […]
THE MISSION Waste Report 2024
The packaging industry is moving towards a circular economy, driven by new EU regulations aiming for a 15% reduction in packaging waste by 2040, compared to 2018. With packaging waste still at high levels – Germany at 19.7 million tons – innovative solutions are more crucial than ever. From 2030, many single-use plastics will be […]
New adapa Board members
We are thrilled to announce the addition of two extremely strong profiles to our team! Our CEO Noël Kasmi highlights: “These strategic appointments are key to supporting adapa in becoming one cohesive organisation, not just in vision but also on an operational level. Michel and Markus will accelerate the transformation of the Group and we […]
Empowering change: Our 4Ps guiding our mission
As part of our commitment to sustainable progress, we are guided by our 4Ps – purpose, people, planet, prosperity. These principles define our approach to our role in the flexible packaging industry and our interactions with one another. Purpose is our underlying pillar, aligning our people to their diverse roles and guiding us in co-creating […]
Interview with Handelsblatt featuring Max Wolfmaier & Florian Aufderhardt
The road to recyclability in flexible packaging is long and full of challenges to overcome. It’s an ongoing pursuit of learning, innovation, and adaptation, that we’re deeply invested in. Max Wolfmaier, Head of Product Sustainability, and Florian Aufderhardt, Head of Sales Unit Protein & Cheese – Central North East, are two of our experts in […]
The key to success: Living our core values
We believe that our sustained growth and success are deeply rooted in living our core values. Together, our #teamadapa embodies trust, continuous improvement, sustainability, team spirit, accountability, reliability, and adaptability. These principles inspire us in every aspect of our business to deliver #ourbestforyourgoods. Driving success through our values By fostering a collaborative work environment where […]
Designed for recycling with the PPWR in mind – the PE-based flowpack portfolio of adapa Group
The European Packaging and Packaging Waste Regulation (PPWR) has cleared a decisive hurdle, with agreement on the text having been reached. At the core of the PPWR is the recyclability of packaging; polypropylene (PP) and polyethylene (PE) will play a key role here. adapa Group has relied on both materials for some time already, and […]
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