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German Packaging Award 2025 – Max Wolfmaier to join as Jury once again
Max Wolfmaier, Head of Product and Corporate Sustainability at adapa, has once again been selected to join the jury of the German Packaging Award 2025, hosted by the Deutsches Verpackungsinstitut (dvi). Now in its 48th year, the award stands as a cornerstone in Europe, known for its independent, high-quality jury. The awards ceremony takes place […]
THE MISSION Waste Report 2024
The packaging industry is moving towards a circular economy, driven by new EU regulations aiming for a 15% reduction in packaging waste by 2040, compared to 2018. With packaging waste still at high levels – Germany at 19.7 million tons – innovative solutions are more crucial than ever. From 2030, many single-use plastics will be […]
New adapa Board members
We are thrilled to announce the addition of two extremely strong profiles to our team! Our CEO Noël Kasmi highlights: “These strategic appointments are key to supporting adapa in becoming one cohesive organisation, not just in vision but also on an operational level. Michel and Markus will accelerate the transformation of the Group and we […]
Empowering change: Our 4Ps guiding our mission
As part of our commitment to sustainable progress, we are guided by our 4Ps – purpose, people, planet, prosperity. These principles define our approach to our role in the flexible packaging industry and our interactions with one another. Purpose is our underlying pillar, aligning our people to their diverse roles and guiding us in co-creating […]
Interview with Handelsblatt featuring Max Wolfmaier & Florian Aufderhardt
The road to recyclability in flexible packaging is long and full of challenges to overcome. It’s an ongoing pursuit of learning, innovation, and adaptation, that we’re deeply invested in. Max Wolfmaier, Head of Product Sustainability, and Florian Aufderhardt, Head of Sales Unit Protein & Cheese – Central North East, are two of our experts in […]
It’s all about finding the right blend – from PET/PETmet/PE to “mono” PE coffee packaging
Why do we love this story? Coffee packaging is a challenge for Design for Recycling as the original packaging solution often works with aluminum – a very potent barrier – and PET for stability.
The 5 success factors of shrink packaging
Shrink packaging is irreplaceable in B2B processes in the meat and cheese industries.
What is MDO-PE and what do you need it for?
Admittedly, as packaging manufacturers, we live a bit in our own world sometimes…
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