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EcoString breadbag: adapa presents bread package made of recyclable monomaterial with innovative drawstring solution

An innovation does not always have to involve a completely new concept. This has been proven by a bread package concept developed by the packaging experts at adapa. The EcoString breadbag, which takes the concept of the EcoString bag for cosmetics a step further, is a resource-saving alternative to the conventional breadbag with a clip closure.

The innovative EcoString breadbag of mono PP or PE film is completely recyclable.

Instead of the standard clip closure, the EcoString breadbag is closed by means of a drawstring – a proven concept that has long been used in packaging for cotton wool pads. adapa uses an edge trim of the bag for the drawstring, so that the entire package consists of the same, fully recyclable mono PP or PE film. „For the drawstring we use production waste as a functional part of the package”, explains Michael Martin, Head of R&D Food and adapa PackScience Center. “Elimination of the metal or plastic clip saves resources and simplifies our customers’ logistics processes.” This innovative bread package also has benefits for the consumer – handling and disposal are more user friendly than ever.

Smart combination of sustainability and convenience

“Our goal was to develop a bread package with an intelligent combination of sustainability and convenience that also works on existing packaging lines”, Michael Martin adds. Conversion to the EcoString breadbag requires an adaptation to a standard drawstring bag machine at the sealing station. The positive effects on sustainability and handling, however, make the investment absolutely worthwhile.

“This innovative, fully recyclable bread package is a further step toward a future-oriented circular economy for packaging”, says Michael Martin.

Full printability of the bag and drawstring make the new EcoString breadbag an eye-catcher at the POS as well.