Empowering change: Our 4Ps guiding our mission

As part of our commitment to sustainable progress, we are guided by our 4Ps – purpose, people, planet, prosperity. These principles define our approach to our role in the flexible packaging industry and our interactions with one another.

Purpose is our underlying pillar, aligning our people to their diverse roles and guiding us in co-creating the future of the flexible packaging sector. It invites our team members to contribute meaningfully and actively shape our industry’s future – that’s how we deliver #ourbestforyourgoods.

People are our most valuable asset. We invest in every single person from our #teamadapa by providing learning and development opportunities and fostering a truly diverse and inclusive team. Diversity and inclusion is a strength that allows us to innovate and excel. By nurturing our workforce, we ensure that our team is equipped to meet the challenges of tomorrow and drive continuous improvement in all we do.

Planet is at the core of our daily efforts. We aim to create products that support the needs of the present without harming the planet’s future. To achieve this, we strive to reduce our emissions by continuously optimising our production processes, increasing energy efficiency and using renewable energy. We actively support broadening circularity in plastics packaging by joining forces with various partners and initiatives. Of course, we are also constantly developing products designed for recycling.

Prosperity provides a framework for our business activities and decisions. Through innovation and transparency, we strive to create ecosystems of opportunities that add value, support our stakeholders, and promote economic, social, and technological progress in harmony with nature.

Get involved!

We invite you to join us on this journey towards a more responsible and innovative future. Stay updated with our latest initiatives and achievements by following us on LinkedIn.

Like our latest LinkedIn post and become a part of the conversation on how we can continue to empower change through our commitment to purpose, people, planet, and prosperity.

Together, we can make a positive impact and drive the flexible packaging industry forward.