Digitalisation in Flexible Packaging: One adapa Driving Change
Digitalisation in flexible packaging is transforming the industry faster than ever. Today’s manufacturers expect more than reliable films or laminates. Speed, accuracy and reliability powered by data are essential. They look for partners who deliver consistent quality across markets, shorten lead times and ensure compliance in a changing regulatory landscape.
At adapa, we see digitalisation as the key to meeting these needs. Our goal is simple: make processes easier, improve efficiency and drive ongoing innovation. Most importantly, we keep our customers at the centre of everything we do

The Digital Twin Project : A Key Step in Digitalisation
A strong example of how digital transformation helps us move faster is the Digital Twin Project at our Averdoingt site in France.
A digital twin is a virtual model of our full production facility. It mirrors real factory operations through real-time data and advanced simulations. With this technology, our teams gain better insight and control across every process step.
With the digital twin, our teams can:
• Test process changes virtually before applying them in production
• Experiment with layouts or machine setups without halting operations
• Predict outcomes more accurately through data-driven analysis
• Detect inefficiencies early and improve energy performance
In addition, by simulating scenarios digitally, we avoid downtime and fine-tune our processes. As a result, our teams make smarter and faster decisions. Thus, we ensure consistent pack integrity, process reliability and high product quality.
This digital approach boosts efficiency, supports sustainability and helps us serve our customers even better. Overall, it marks a key step towards a smarter, data-driven future in flexible packaging.
Benefits Beyond the Shop Floor
The impact of the Digital Twin Project goes beyond production. In fact, it directly supports the values and priorities of our partners:
- Efficiency without downtime
Thanks to virtual testing, we can innovate without interrupting production. As a result, valuable time and resources are saved while maintaining continuous output. - Innovation at scale
Once validated, new solutions can be applied across multiple sites. This way, we ensure consistent quality and performance across Europe. Furthermore, the shared data improves collaboration between teams and locations. - Customer trust and transparency
With smarter, data-driven processes, we enable compliance, traceability and certification where required. Therefore, we strengthen long-term partnerships based on reliability and openness.
Looking Ahead: One adapa in the Digital Age
As we move forward, our digital transformation journey continues to evolve. It is a continuous process of learning and improvement that supports the One adapa vision. In addition, it brings our teams, technologies and customers closer together. Thus, we can respond faster, work smarter and deliver greater value, as digitalisation helps us build a stronger, more connected adapa for the future.
What’s next?
As we move forward, we will:
- Continue to expand the use of digital twins to more adapa sites across Europe.
- At the same time, unify systems and processes under the One adapa umbrella to strengthen collaboration and consistency across all teams.
Our goal remains clear: we aim to be the European partner of choice for flexible packaging solutions by putting sustainability and customer-centricity at the centre of our actions. Moreover, we deliver packaging Designed for Recycling and efficiency, while our adaptability and data-driven mind-set therefore make us progress steadily towards a truly digital future.
Digitalisation is part of a broader transformation at adapa. Learn more about how we combine innovation and sustainability here.
For more insights on how digital twin technology is improving efficiency, sustainability and user experience in packaging.
Have questions or want to learn more? Feel free to reach out to us at contact@adapa-group.com
