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Digitalisation in Flexible Packaging: One adapa Driving Change

04. November 2025 3 minutes reading time

Digitalisation in flexible packaging is transforming the industry faster than ever. Today’s manufacturers expect more than reliable films or laminates. Speed, accuracy and reliability powered by data are essential. They look for partners who deliver consistent quality across markets, shorten lead times and ensure compliance in a changing regulatory landscape.

At adapa, we see digitalisation as the key to meeting these needs. Our goal is simple: make processes easier, improve efficiency and drive ongoing innovation. Most importantly, we keep our customers at the centre of everything we do

A digitally enhanced flexible packaging production line showing smart factory and digital twin technology at adapa

The Digital Twin Project : A Key Step in Digitalisation

A strong example of how digital transformation helps us move faster is the Digital Twin Project at our Averdoingt site in France.

A digital twin is a virtual model of our full production facility. It mirrors real factory operations through real-time data and advanced simulations. With this technology, our teams gain better insight and control across every process step.

With the digital twin, our teams can:
Test process changes virtually before applying them in production
Experiment with layouts or machine setups without halting operations
Predict outcomes more accurately through data-driven analysis
Detect inefficiencies early and improve energy performance

In addition, by simulating scenarios digitally, we avoid downtime and fine-tune our processes. As a result, our teams make smarter and faster decisions. Thus, we ensure consistent pack integrity, process reliability and high product quality.

This digital approach boosts efficiency, supports sustainability and helps us serve our customers even better. Overall, it marks a key step towards a smarter, data-driven future in flexible packaging.

Benefits Beyond the Shop Floor

The impact of the Digital Twin Project goes beyond production. In fact, it directly supports the values and priorities of our partners:

  • Efficiency without downtime
    Thanks to virtual testing, we can innovate without interrupting production. As a result, valuable time and resources are saved while maintaining continuous output.
  • Innovation at scale
    Once validated, new solutions can be applied across multiple sites. This way, we ensure consistent quality and performance across Europe. Furthermore, the shared data improves collaboration between teams and locations.
  • Customer trust and transparency
    With smarter, data-driven processes, we enable compliance, traceability and certification where required. Therefore, we strengthen long-term partnerships based on reliability and openness.

Looking Ahead: One adapa in the Digital Age

As we move forward, our digital transformation journey continues to evolve. It is a continuous process of learning and improvement that supports the One adapa vision. In addition, it brings our teams, technologies and customers closer together. Thus, we can respond faster, work smarter and deliver greater value, as digitalisation helps us build a stronger, more connected adapa for the future.

A digitally enhanced flexible packaging production line illustration showing smart factory and digital twin technology at adapa

What’s next?

As we move forward, we will:

  • Continue to expand the use of digital twins to more adapa sites across Europe.
  • At the same time, unify systems and processes under the One adapa umbrella to strengthen collaboration and consistency across all teams.

Our goal remains clear: we aim to be the European partner of choice for flexible packaging solutions by putting sustainability and customer-centricity at the centre of our actions. Moreover, we deliver packaging Designed for Recycling and efficiency, while our adaptability and data-driven mind-set therefore make us progress steadily towards a truly digital future.

Digitalisation is part of a broader transformation at adapa. Learn more about how we combine innovation and sustainability here.

For more insights on how digital twin technology is improving efficiency, sustainability and user experience in packaging.
Have questions or want to learn more? Feel free to reach out to us at contact@adapa-group.com

Press contact adapa Group Communications:

IZ NÖ-Süd Straße 1, Obj. 50C
2351 Wiener Neudorf
Austria
E-Mail: contact@adapa-group.com
Linkedin: linkedin.com/company/we-are-adapa
Website: adapa-group.com

Press contact products and markets:

Casa Blanca Communication GmbH & Co. KG
Carolin Mehler
Blankeneser Bahnhofstraße 46
22587 Hamburg
Germany
Tel.: +49 40 47 11 001-69
Fax: +49 40 47 11 001-80
E-Mail: mehler@c-b-c.de
Internet: www.c-b-c.de

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