Interview with Handelsblatt featuring Max Wolfmaier & Florian Aufderhardt
The road to recyclability in flexible packaging is long and full of challenges to overcome. It’s an ongoing pursuit of learning, innovation, and adaptation, that we’re deeply invested in.
Max Wolfmaier, Head of Product Sustainability, and Florian Aufderhardt, Head of Sales Unit Protein & Cheese – Central North East, are two of our experts in this field. They’re at the forefront of this pursuit, navigating the complexities of recyclable packaging and the shift towards Design for Recycling within their work.
In a recent interview with Handelsblatt, our colleagues delved into the current issues and future possibilities of recyclable packaging.
Discover what awaits you
The interview, which is part of Futury’s THE MISSION Waste initiative, highlights the crucial steps that need to be taken to tackle recyclability in flexible packaging, especially in light of the upcoming PPWR 2025 regulations. In this interesting conversation, Max and Florian discussed market challenges, regulatory frameworks and the importance of value chain collaboration in order to meet recycling targets.
Key points from the interview are:
- How economic factors are impacting the transition to recyclable packaging.
- The importance of investing in recycling infrastructure.
- The upcoming EU regulations and their implications for the industry.
- Our efforts to create design for recycling packaging solutions.
Read the full interview and find out more about the future of our industry!
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