Alena Maran
VP Strategy & Transformation
Alena Maran brings her extensive experience as VP Strategy and Transformation to adapa’s Leadership Team. Alena has strong professional record in packaging, sustainability, strategy consulting for private equity and venture capital.
As VP Strategy & Transformation, Alena drives the transformation of the company, ensuring that adapa’s priorities are clearly focused on making the business future-proof. She works across the organisation to translate strategic ambitions into concrete initiatives, strengthen execution and build the capabilities needed for long-term success.
A key part of her role is transforming adapa’s product portfolio to ensure it is customer-centric, commercially relevant and aligned with future market needs. She is responsible for innovation, sustainability, and marketing, ensuring that these areas work together to create clear value for customers and support meaningful, value-added solutions.
