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THE MISSION Waste Report 2024
The packaging industry is moving towards a circular economy, driven by new EU regulations aiming for a 15% reduction in packaging waste by 2040, compared to 2018. With packaging waste still at high levels – Germany at 19.7 million tons – innovative solutions are more crucial than ever. From 2030, many single-use plastics will be […]
Empowering change: Our 4Ps guiding our mission
As part of our commitment to sustainable progress, we are guided by our 4Ps – purpose, people, planet, prosperity. These principles define our approach to our role in the flexible packaging industry and our interactions with one another. Purpose is our underlying pillar, aligning our people to their diverse roles and guiding us in co-creating […]
Interview with Handelsblatt featuring Max Wolfmaier & Florian Aufderhardt
The road to recyclability in flexible packaging is long and full of challenges to overcome. It’s an ongoing pursuit of learning, innovation, and adaptation, that we’re deeply invested in. Max Wolfmaier, Head of Product Sustainability, and Florian Aufderhardt, Head of Sales Unit Protein & Cheese – Central North East, are two of our experts in […]
PPWR – 4 letters to change the packaging market sustainably
This spring 2024, the time has come and the Packaging & Packaging Waste Regulation, the PPWR, is coming closer to becoming reality. The PPWR. What is it about? As the document comprises several hundred pages, here’s a brief overview of the most relevant points for us, as well as further links for you to deepen […]
THE MISSION Waste Kick-Off Event: Recap and Next Steps
Futury´s THE MISSION Waste kick-off event was an inspiring gathering where we had the opportunity to network with innovative start-ups and brainstorm project ideas. From past missions, we’ve learned the importance of early involvement and clear project definition. This time, we’re focusing on getting more colleagues involved from the start to gain diverse insights and […]
Max Wolfmaier joins German Packaging Award Jury 2024
Max Wolfmaier, Head of Product Sustainability at adapa, has been honoured with an invitation to join the jury of the prestigious German Packaging Award 2024 by Deutsches Verpackungsinstitut (dvi). Now in its 47th year, the award is a cornerstone in Europe, noted for its independent, high-quality jury. The awards ceremony will take place on 24 […]
adapa Group at Futury’s “THE MISSION” Waste Kick-Off Event
adapa is all set for the participation in the upcoming Futury “THE MISSION” Waste Kick-off event on April 18th at the Procter & Gamble site near Frankfurt, Germany. In line with our core principles – continuous improvement, adaptability and team spirit – this event will strengthen our partnerships and open new business opportunities. a_ gathering […]
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