Packaging as part of brand positioning: adapa skin films highlight product quality

Whether due to inflation or evolving nutritional trends, consumers are making increasingly deliberate choices when purchasing food and place high value on clearly recognisable product quality at the point of sale. Packaging plays a decisive role: it not only protects the product but also immediately communicates premium quality through its look and feel.

adapa’s SkinFreshTop portfolio sets new standards, particularly for high-quality cuts of meat. The highly transparent skin films ensure an optimal product presentation, deliver maximum freshness, and support meat processors in making quality visible – helping them clearly position themselves in the premium segment.

The functions of packaging

Despite often facing criticism, packaging is indispensable – especially for perishable foods – and fulfils numerous functions. Above all, packaging must protect its contents to preserve the resources used in production. This requires the right barrier properties and the appropriate choice of materials. Packaging must also provide information: nutritional values, disposal instructions, brand identity, taste, and product promises. Beyond graphic design, the packaging itself can convey these messages through its shape and material properties, such as exceptional transparency.

 Skin films as a tool for premiumisation

Skin packaging presents meat and fish products in their natural form. The film wraps around the product like a second skin, securing it firmly in place. Thanks to the film’s high contact clarity, key product characteristics – such as structure, cut, or distinctive marbling – remain fully visible to consumers. This ensures an authentic and appealing presentation at the POS and also enables upright placement in the refrigerated display.

 Tailored to customer needs – adapa’s comprehensive skin portfolio

Skin applications are highly specific and demanding, requiring particularly high-performance materials. adapa has recently advanced its already broad skin portfolio and expanded it to include the new SkinFreshTop Slim film.

Michael Egbers, Sales Manager DACH at adapa, explains:

“Our goal is to combine product protection, machine compatibility, and POS presentation in the best possible way. With our comprehensive SkinFreshTop portfolio, we can respond to our customers’ individual requirements and offer the right skin film for almost every application.”

 SkinFreshTop Slim for flat applications

With SkinFreshTop Slim, adapa expands its skin film range specifically for flat and softer products. The highly transparent, glossy high-barrier film is ideal for fresh boneless meat cuts and processed meat and sausage products with a product height of up to 30 mm. It can be processed reliably on all common tray sealers and thermoforming machines.

The film is available in thicknesses from 80 to 125 µm and can be cut reliably on all standard product carriers. Sealing is dependable both to carriers with PE and PE-peel sealing layers and to monomaterials such as PP or PET.

Read more on the adapa Skin portfolio.